What's This?

A blog kept by Ira Wagman of the School of Communication at Carleton University.
Let's be honest -- this blog is so-so at best.

Friday, March 23, 2007

The Shutterbug Demographic

Media in Canada has a story about a research study done by BBM Analytics, a market research firm (and subsidiary of BBM Canada, the tv ratings people) about the buying habits of photography enthusiasts. Apparently, they're twice as likely to use baby shampoo for their own personal care and read Cosmo or Martha Stewart Living than "average Canadians." They also like adult contemporary and "hot" adult contemporary radio stations. I wonder if this includes flickr users....

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