a question about participatory culture, version 1.0

Some thoughts that come to mind while working my way through Henry Jenkins' book Convergence Culture.

a. If we agree that the "active audience" and the notion of "participatory culture" are now conventional logic both within media and cultural studies and within the media industries themselves.

b. And that, if Jenkins is correct, that content in the new media age will reflect this fact (even the head of the CBC's English-language television service was quoted as saying -- I'm sure awkwardly -- that "we want to move to a web 2.0 environment" and Jenkins' books seem to be popular with business types, which means maybe we'll see it in other places too).

c. But if we also agree that it is an elite minority of web users who are responsible for having this effect on media industries, and that a large number of people don't do a lot of "talking back."

Then one question won't go away: Do we really want television made by and for fans? What happens to the casual (and not passive) viewer? They're important too, aren't they?