What's This?

A blog kept by Ira Wagman of the School of Communication at Carleton University.
Let's be honest -- this blog is so-so at best.

Wednesday, April 11, 2007

The Taco Kit Demo

Here are 4 things you may not have known about the 6.9 million Canadians who have used a taco kit in their household in the past month, thanks to research reported on Media in Canada:

1. Taco kit users are 75% more likely to have also used a frozen hot snack (such as Burritos or Pizza Pops) in the past month.

2. Taco kit users are 40% more likely than the "average Canadian" to be full-time students

3. Taco kit fans are more likely than average Canadians to have invested in an RESP.

4. Taco Kit fans are 80% more likely to have attended a theme park, water park or water slides between 2 and 6 times in the past year as average Canadians.



1 comment:

Anonymous said...

My mom used to make taco kit dinners all the time when I was a kid. I really liked them. What I don't get is how the taco habit caught on in a country with so few Mexicans. Cultural pollution from the US?