back in the habit

So I'm back from Saskatoon happy and healthy. I'm working on a post about my time in the prairies, but for now, I offer this Canadian angle to the buzz about the new movie Knocked Up. Judd Apatow, meet Rebecca Eckler. Do you think this is a technique either to scoop a little cash from the creators, or even to push her own book into the film's limelight?